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Stop Guessing.
Start Growing.

Most marketing relies on predictions. We rely on purchases.

Verastance™ connects verified purchase and intent data across brands to identify your next high-value customers, and prove incremental growth.

Because when you connect what people buy, you turn individual purchases into something more powerful: clarity.

Get clarity about

  • your next customer
  • what they’ll buy next
  • where to reach them
  • what worked

Verastance™ gives marketers proof they can act on. Every campaign is measured against real purchases, so you know exactly what drove growth and where to invest next.

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Meet the Graph
Behind Every Result

Our proprietary graph connects $100B+ in annual verified online and offline purchases from a growing collective of leading brands, revealing patterns no single brand can see alone. The data refreshes daily and is built on real purchases, not modeled signals.

  • Identity Resolution

    80%+ match rate. We connect verified purchases to real people and households, so you can recognize more of your customers and prospects, including
    anonymous site visitors.

  • Audience Targeting

    Continuous rescoring. We build audiences from real purchase behavior across brands, then continuously refine them so your budget goes to the people most likely to buy next.

  • Closed-Loop Measurement

    Built-in control groups on every campaign. We connect every impression and mail piece to real purchases, isolating the sales you drove and proving incremental growth.

What Powers It

Learn More

  • $100B+

    Real Purchases. Not Modeled Guesses.

  • Nearly All U.S. Households

    Real Households, Matched to Real Purchases

  • Daily

    Reach Buyers While They're Buying

  • 12+ Years

    Proven Over Time

  • Built on Trust

    Privacy by Design, Protecting Consumers and Brands

  • 10B+

    Intent Signals for Maximum Relevance

Prove Your
Marketing Impact

Wondering what your marketing is really driving? We'll help you reach high-value customers and connect your media to verified purchases, so you can invest with confidence.

Talk to Our Team