Resources
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4 Data-Driven Retail Marketing Strategies to Increase Holiday Revenue
How retail brands can optimize holiday campaigns and maximize every marketing dollar in Q4.
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Holiday Direct Mail Best Practices for Retail in 2026
Explore five holiday direct mail best practices retailers can use in 2026 to create more engaging, effective creative that motivates shoppers to buy.
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Verastance™ Names Adam Soroca CEO to Advance Purchase-Powered Multichannel Marketing
Verastance™ has a new Chief Executive Officer. Learn why Adam Soroca is the perfect fit for our next phase of growth.
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Proving CTV: The New Performance Standard
This report, by EMARKETER and Verastance™, explores how advertisers are redefining success in CTV.
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Why Doubling Your Match Rate Can Double Your CTV Retargeting Revenue
Strong CTV retargeting starts with strong identity resolution. Learn why household-based identity improves audience matching, targeting accuracy, and campaign performance.
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How Leading Retail Brands Are Redefining Marketing Measurement
Retail leaders from COS and Todd Snyder share how brands are measuring marketing performance beyond last-click attribution.
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CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
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Proving CTV Performance Under Executive Scrutiny
Learn why traditional CTV attribution falls short and why incrementality is becoming the new measurement standard.
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