Grow Customer Lifetime Value
Re-engage, retain, and grow your most valuable customers with Performance CTV and Programmatic Direct Mail that drives repeat purchases, upsell, cross-sell, and reactivation.
Solutions
Your Best Customers Are Your Best Growth Opportunity
Your existing customers already know your brand. The opportunity is finding the right moment and message to drive their next purchase. Verastance™ combines your CRM data with purchase behavior from our collective of brands to identify customers most likely to buy again, deepen their relationship with your brand, or avoid lapsing.
Turn Purchase Data into Lifetime Value
Verastance™ combines your first-party data with USPS, NCOA, and other address sources to keep customer records accurate and up to date. That means fewer undeliverable mailers and more opportunities to reach customers, including email subscribers with missing home addresses.
Customers have different needs, purchase cycles, and levels of engagement. Verastance™ uses purchase behavior to identify who is most likely to buy again, respond to an upsell or cross-sell, or need a reason to come back, so you can focus your investment on creating value instead of volume.
Identify customers showing signs of churn or reactivation potential, then engage them with timely, relevant messaging that gives them a reason to return and make another purchase.
Measure incremental purchases and revenue across online and offline channels to understand how retention campaigns drive repeat purchases and customer lifetime value. Use custom labels and segmentation to uncover what actually re-engages customers, from promotional offers to time since their last purchase.
Testimonials
“Verastance’s address matching and deduplication make it easier to engage consumers with greater precision and efficiency. We’ve seen record-breaking ROAS and conversion rates.”
Michelle Evans
Marketing Consultant, Jewelry Television (JTV)
“Verastance has been an invaluable partner in our retention programs, helping upsell our current customers onto paid subscriptions. The customer engagement product has been a terrific complement to our other performance marketing channels and has helped drive a lot of business.”
Jon Barth
VP of Digital Marketing, IXL Learning
Ready to Grow Customer Lifetime Value?
Discover how Verastance™ can help you drive more repeat purchases, increase customer value, and turn retention into a measurable engine for long-term growth.
Prove Your
Marketing Impact
Wondering what your marketing is really driving? We'll help you reach high-value customers and connect your media to verified purchases, so you can invest with confidence.