Programmatic
Direct Mail
Reach the people most likely to buy with physical mail powered by real-time purchase and intent data, then see exactly how many incremental sales your campaigns drove.
Direct Mail Built
for Performance
Traditional direct mail relies on static lists and basic triggers. Verastance™ uses AI-driven targeting to continuously rescore your best-fit households against real purchase behavior, so you can prioritize the people most likely to buy and put more of your budget toward incremental growth.
-
12.5x
average iROAS for retention
-
10x
average iROAS for acquisition
-
162%
average lift in conversion rate
-
4x
more site visitors to
reach and convert
One Channel, Every Stage of the Customer Journey
-
Acquire
Find new high-value prospects who look like your best customers and turn more of them into first-time buyers.
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Retarget
Re-engage shoppers who browsed, added to cart, or showed meaningful intent, with a physical touchpoint that cuts through inbox and feeds fatigue.
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Grow
Reconnect with existing customers before they lapse and create more opportunities for repeat purchases, upsells, and cross-sells.
What Makes Our Programmatic Direct Mail Different?
Other programmatic direct mail vendors can match roughly 25% of your website visitors to a mailable address. We can match up to 80% of visitors, including anonymous ones, giving you
a much larger audience to convert. More reach means more revenue.
A site visit or abandoned cart signals interest, but it doesn’t tell you who is most likely to buy. We rescore your audience daily based on real purchase behavior, so you're always mailing shoppers with the highest conversion potential.
Skip the manual matchbacks and promo-code guesswork. We build holdout groups into every campaign, giving you a clear read on the incremental revenue your mail actually generated, not just who happened to convert.
Get the creative flexibility of premium direct mail without a list of add-on fees. FSC-certified paper, dynamic elements, and a full range of formats and finishes come standard, along with the platform, data, and dedicated strategic support.
Solutions
Verastance™ vs. Other Direct Mail Vendors
| Capability |
|
Other Direct Mail Vendors |
|---|---|---|
| Website Visitor Match Rate | ||
| Always-On, AI-Driven Targeting | ||
| Automated Incrementally Measurement | ||
| Shared First-Party Purchase Data | ||
| Online & In-Store Transaction Matching | ||
| All-Inclusive Pricing, No Hidden Fees | ||
| Dedicated Account Team |
- Website Visitor Match Rate
- Always-On, AI-Driven Targeting
- Automated Incrementally Measurement
- Shared First-Party Purchase Data
- Online & In-Store Transaction Matching
- All-Inclusive Pricing, No Hidden Fees
- Dedicated Account Team
Testimonials
“With a premium price point and a niche audience, efficiently driving incremental revenue is critical. Verastance consistently delivers a cost-per-booking that no other acquisition channel can match.”
Liza Herth
Senior Manager, Lifecycle Marketing, Virgin Voyages
“Verastance’s Programmatic Direct Mail has become a core part of our growth strategy. It allows us to re-engage high-intent shoppers with tangible, personalized marketing that drives measurable results—delivering 22x iROAS.”
Sierra Marcinko
Sr. Director of Marketing, Lulu and Georgia
“Verastance has been a game-changer in helping us retarget high-intent site visitors we can’t reach through other channels. We’ve seen record-breaking ROAS and conversion rates.”
Michelle Evans
Marketing Consultant, Jewelry Television (JTV)
Prove Your
Marketing Impact
Wondering what your marketing is really driving? We'll help you reach high-value customers and connect your media to verified purchases, so you can invest with confidence.