Performance CTV
Turn your streaming budget into incremental revenue by targeting the households most likely to buy, not just the ones most likely to watch.
CTV That Answers
to Revenue
CTV gives brands massive reach. Verastance™ gives marketers a way to connect that reach to real purchase behavior, optimize toward high-value households, and measure the incremental sales their campaigns generate.
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6.5x
Average iROAS for acquisition
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8x
Average iROAS for retention
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41%
Average conversion rate lift
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$100B+
Online and offline purchases powering campaigns
One Channel, Every Stage of the Customer Journey
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Acquire
Reach net-new households that shop like your best customers and introduce your brand before they enter the market.
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Retarget
Reconnect with high-intent shoppers while they’re streaming, giving your brand another opportunity to convert demand they’ve already shown.
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Grow
Stay top of mind with existing customers and reach households most likely to make another purchase.
What Makes Our Performance CTV Different?
Higher-quality audiences, smarter optimization, and the receipts to prove your ads drove sales.
Most CTV platforms guess who's watching using digital signals, then optimize for completion rate. We match up to 80% of your site traffic to streaming households across the U.S. and prioritize audiences based on actual purchase behavior, so you can precisely target real buyers.
Website and CRM data show you what shoppers do with your brand. Our cross-brand purchase data adds context about how they shop beyond your four walls, helping you prioritize households with the strongest potential to convert.
A conversion after a CTV ad impression doesn't necessarily mean the ad caused the purchase. We use control groups on every campaign and match ad exposure to online and in-store purchases to isolate incremental sales and revenue.
Verastance™ gives you premium, brand-safe CTV inventory and a dedicated team of experts to manage strategy, execution, optimization, and reporting. You get a performance-focused CTV program without having to build and manage it all in-house.
Solutions
Verastance™ vs. Other CTV Vendors
| Capability |
|
Other CTV Vendors |
|---|---|---|
| Website Visitor Match Rate | ||
| Always-On, AI-Driven Targeting | ||
| Automated Incrementally Measurement | ||
| Shared First-Party Purchase Data | ||
| Online & In-Store Transaction Matching | ||
| High-Quality, CTV-Only Inventory | ||
| All-Inclusive Pricing, No Hidden Fees | ||
| Dedicated Account Team |
- Website Visitor Match Rate
- Always-On, AI-Driven Targeting
- Automated Incrementally Measurement
- Shared First-Party Purchase Data
- Online & In-Store Transaction Matching
- High-Quality, CTV-Only Inventory
- All-Inclusive Pricing, No Hidden Fees
- Dedicated Account Team
Testimonials
“With Verastance’s Performance CTV, we can identify and target a high-intent audience more effectively than we could with other CTV partners. Verastance has delivered stronger incremental ROAS and more meaningful sales impact than our existing CTV campaigns.”
Sarah Montgomery
Director of Growth, Rebag
"In a head-to-head internal incrementality test, Versastance’s Performance CTV solution delivered the highest incremental ROAS among our channels, proving its effectiveness in driving meaningful customer engagement and conversions."
Megan Sturdivant
Senior Director of Marketing, Blue Nile
“Verastance has been a game-changer in helping us retarget high-intent site visitors we can’t reach through other channels. We’ve seen record-breaking ROAS and conversion rates.”
Michelle Evans
Marketing Consultant, Jewelry Television (JTV)
Prove Your
Marketing Impact
Wondering what your marketing is really driving? We'll help you reach high-value customers and connect your media to verified purchases, so you can invest with confidence.