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PebblePost Unveils New Name, Verastance™, a Household Outcomes Company Built on Verified Purchases
Verastance™ helps marketers target the households most likely to buy next and prove which sales their media drove.
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News Company
Verastance™ Names Adam Soroca CEO to Advance Purchase-Powered Multichannel Marketing
Verastance™ has a new Chief Executive Officer. Learn why Adam Soroca is the perfect fit for our next phase of growth.
By Brittany Wolf |
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News CTV
As CFOs Scrutinize CTV Spend, Incrementality Emerges as a Differentiator
Verastance™ CRO Will Harrington argues in Digiday that CTV has a trust problem rooted in measurement, and how to fix it.
By Will Harrington |