PebblePost Unveils New Name, Verastance™, a Household Outcomes Company Built on Verified Purchases
As AI reshapes how people shop, Verastance™ pairs deterministic graph with verified purchases to enable marketers to target with precision and drive measurable outcomes
NEW YORK, NOVEMBER 5, 2026 — PebblePost, the pioneer of Programmatic Direct Mail, today announced a new name and identity, Verastance™, a household outcomes company built on marketing’s strongest signal: what people buy.
The Verastance™ name combines vera, Latin for “true,” with stance, representing the company’s conviction that verified purchase behavior provides the clearest foundation for marketing decisions.
The new identity reflects a broader vision for the business. Verastance™ helps brands identify those most likely to buy next, reach them through Programmatic Direct Mail and Performance CTV—with more channels to come—and prove which sales the media created.
The change comes as marketers face rising pressure to prove business impact while the ground shifts under the signals they rely on. Intent signals like clicks and searches remain valuable, and they aren’t going away. But on their own, they only suggest what a person might do. AI assistants now answer shoppers’ questions before an ad is seen or a site is visited, and agentic shopping is set to bypass some of those signals altogether.
“For years, marketers relied on clicks, searches, and other signals to predict what consumers might do next, and those signals still matter. But there’s a much stronger signal hiding in plain sight: what people actually buy. Our graph offers a clear view of what the household is most likely to buy next,” said Adam Soroca, CEO of Verastance™. “Our vision is to unlock the power of verified purchase behavior across every media channel, giving marketers a more intelligent way to reach households and drive measurable outcomes.”
Central to Verastance™ is its proprietary data graph, which connects more than $100 billion in annual online and offline purchases and 10 billion real-time intent signals from a growing collective of leading brands. Because it spans brands and categories, the graph reveals patterns no single brand can see on its own. With a privacy-by-design framework, it is matched to nearly every U.S. household, refreshed daily, and backed by more than 12 years of investment in purchase data and technology.
The household focus is deliberate. A household is the real buying unit behind a purchase, and it is where both of Verastance’s current channels land: the living room and the mailbox, where attention is undivided. A verified home address, updated with every purchase, is also a far more durable anchor for identity than a device or IP address that changes constantly. Brands can reach and measure the same household from first touch to final purchase.
That is what makes proof possible. Verastance’s closed-loop measurement connects media exposure to online and in-store purchases and uses control groups to isolate the incremental sales that would not have happened without the advertising. Brands including Carter’s, Michael Kors, Rebag, REVOLVE and Virgin Voyages work with Verastance™ to acquire new customers, reengage prospective buyers, and drive growth among existing customers.
“Knowing what customers buy is far more valuable than guessing what they might be interested in,” said Kelly Reilly, Senior Director of Digital Marketing, Michael Kors. “Verastance helps us reach the right households and understand how our marketing translates into real business results. That’s increasingly important as we look to make every marketing dollar work harder.”
For more information, visit www.verastance.com.
About Verastance™
Verastance™ is the household outcomes company built on marketing’s strongest signal: what people buy. Formerly PebblePost, the company activates Performance CTV and Programmatic Direct Mail, with emerging channels to follow, using verified purchase and intent data from a growing collective of leading brands. Matched to nearly every U.S. household, that data identifies who will buy next, drives incremental brand growth, and delivers proof of media impact.
Media Contact
Cassady Nordeen
