Melissa Racklin

2 posts

Best Practices Direct Mail

Holiday Direct Mail Best Practices for Retail in 2026

Explore five holiday direct mail best practices retailers can use in 2026 to create more engaging, effective creative that motivates shoppers to buy.

By Melissa Racklin | September 15, 2026
Acquisition Measurement

How Leading Retail Brands Are Redefining Marketing Measurement

Retail leaders from COS and Todd Snyder share how brands are measuring marketing performance beyond last-click attribution.

By Melissa Racklin | July 1, 2026

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Melissa Racklin

Holiday Direct Mail Best Practices for Retail in 2026

How Leading Retail Brands Are Redefining Marketing Measurement

Prove Your Marketing Impact

Prove Your
Marketing Impact