Resources
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Tying Search To Programmatic And Direct Mail Improves Results
Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail.
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MarTech Interview with Lewis Gersh, CEO, Verastance™
The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers.
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One-to-one-household marketing requires solving the ‘shareability’ problem
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members.
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Does direct mail or email deliver greater results for retailers?
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People on the move including Google, American Express, Vice, Uber, and more
Verastance™ appoints two new executives.
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People on the Move Jacob Ross
Jacob will be responsible for accelerating Verastance's growth even further, and to prepare the company for the next stage.
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