Resources
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Proving CTV: The New Performance Standard
This report, by EMARKETER and Verastance™, explores how advertisers are redefining success in CTV.
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Why Doubling Your Match Rate Can Double Your CTV Retargeting Revenue
Strong CTV retargeting starts with strong identity resolution. Learn why household-based identity improves audience matching, targeting accuracy, and campaign performance.
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CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
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Proving CTV Performance Under Executive Scrutiny
Learn why traditional CTV attribution falls short and why incrementality is becoming the new measurement standard.
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How a Luxury Cruise Line Turned CTV Into a Booking Machine
Discover how a luxury cruise line proved CTV could drive real bookings and incremental revenue with Verastance™.
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As CFOs Scrutinize CTV Spend, Incrementality Emerges as a Differentiator
Verastance™ CRO Will Harrington argues in Digiday that CTV has a trust problem rooted in measurement, and how to fix it.
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It’s Time For CTV To Fix Its Accuracy Problem
In AdExchanger, Jacob Ross argues that weak identity resolution is quietly undermining CTV performance.
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CTV Targeting Is Only as Strong as the Data Behind It
Learn how household identity and transaction data turn CTV into a measurable performance channel.
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