Resources
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Verastance™ Named Best MarTech Startup in 2019
Verastance™, the leading digital to direct mail marketing platform, has been selected as the winner of the “Best MarTech Startup” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and advertising technology industry today.
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Loyalty and Retention Secrets | Look for Customer Actions that Spell ‘Love’
It’s becoming ever clearer that customer loyalty involves far more than a dry, rational, dollars-and-cents relationship between a shopper and a brand. Learn from Verastance™ Ceo Lewis Gershp, VP at Sephora Allegra Stanley, SVP of Marketing at GTT Scott Ableman, SVP of Marketing at Thrive Market Sunil Kaki and VP of CRM at Party City Liesel Walsh.
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TechBytes with Jacob Ross, President at Verastance™
Jacob Ross partners closely with CEO Lewis Gersh and the team to drive growth and innovation for the company’s digital-to-direct mail marketing platform.
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Verastance™ Adds President’s Role, Taps Ross To Fill It
Verastance™ is hiring Jacob Ross as the digital-to-direct mail platform's first-ever president to help lead the company into its next phase of growth.
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Tying Search To Programmatic And Direct Mail Improves Results
Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail.
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MarTech Interview with Lewis Gersh, CEO, Verastance™
The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers.
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One-to-one-household marketing requires solving the ‘shareability’ problem
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members.
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Does direct mail or email deliver greater results for retailers?
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