Resources
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Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how Verastance’s Performance CTV fixes the biggest targeting and measurement gaps.
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Verastance™ Launches Performance CTV in Major Product Suite Expansion
Discover how our new Performance CTV product solves CTV’s biggest challenges with precision targeting—powered by $100B+ in transaction data—and verified incrementality.
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Verastance™ Launches Performance CTV Product Built for Measurable Outcomes in Major Platform Expansion
Discover how Verastance's Performance CTV product solves the biggest challenges in CTV and drives measurable outcomes at scale.
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What COS Gets Right About Acquisition And What Marketers Can Learn From It
How a culture of testing and performance-first thinking is helping the global fashion brand drive measurable outcomes at scale.
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Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive revenue and real incremental lift.
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The Marketer’s Guide to Accurate Measurement and Incremental Impact
Measurement challenges cost performance marketers time, money, and growth. Discover how to measure what matters and tips for finding the right adtech partner.
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How to Engage Customers Before and After They Move
Learn how to identify and reach high-intent customers before and after they move to drive performance and brand loyalty.
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How Bad Data Sabotages Performance Marketing
Poor-quality data can hurt performance marketing ROI. Learn how to avoid common pitfalls, boost targeting accuracy, and drive outcomes.
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