Resources
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4 Data-Driven Retail Marketing Strategies to Increase Holiday Revenue
How retail brands can optimize holiday campaigns and maximize every marketing dollar in Q4.
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Holiday Direct Mail Best Practices for Retail in 2026
Explore five holiday direct mail best practices retailers can use in 2026 to create more engaging, effective creative that motivates shoppers to buy.
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Why Doubling Your Match Rate Can Double Your CTV Retargeting Revenue
Strong CTV retargeting starts with strong identity resolution. Learn why household-based identity improves audience matching, targeting accuracy, and campaign performance.
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How Leading Retail Brands Are Redefining Marketing Measurement
Retail leaders from COS and Todd Snyder share how brands are measuring marketing performance beyond last-click attribution.
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CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
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How a Luxury Cruise Line Turned CTV Into a Booking Machine
Discover how a luxury cruise line proved CTV could drive real bookings and incremental revenue with Verastance™.
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What Recent Platform Verdicts Signal About the Next Era of AdTech
Recent verdicts involving major digital platforms are a reminder that advertising technology is now being judged by performance and design.
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Privacy by Design Is Performance Insurance in a Shifting Ad Landscape
Health and wellness advertising is rapidly evolving with new consumer health data restrictions. Here’s how to get ahead of it.
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