Resources
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Proving CTV Performance Under Executive Scrutiny
Learn why traditional CTV attribution falls short and why incrementality is becoming the new measurement standard.
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The Missing Link in Back-to-School Marketing
Get our free ebook to learn why winning brands target households, not devices.
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How a Luxury Cruise Line Turned CTV Into a Booking Machine
Discover how a luxury cruise line proved CTV could drive real bookings and incremental revenue with Verastance™.
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As CFOs Scrutinize CTV Spend, Incrementality Emerges as a Differentiator
Verastance™ CRO Will Harrington argues in Digiday that CTV has a trust problem rooted in measurement, and how to fix it.
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What Recent Platform Verdicts Signal About the Next Era of AdTech
Recent verdicts involving major digital platforms are a reminder that advertising technology is now being judged by performance and design.
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It’s Time For CTV To Fix Its Accuracy Problem
In AdExchanger, Jacob Ross argues that weak identity resolution is quietly undermining CTV performance.
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Privacy by Design Is Performance Insurance in a Shifting Ad Landscape
Health and wellness advertising is rapidly evolving with new consumer health data restrictions. Here’s how to get ahead of it.
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CTV Targeting Is Only as Strong as the Data Behind It
Learn how household identity and transaction data turn CTV into a measurable performance channel.
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